Little girl with binoculars on SHOOK agency news page


365 more days making Work That Shakes The World, done

We turn two today. It seems a decade since we opened our doors and about five minutes since we marked year one, that mythical milestone for businesses. We can’t believe how much has happened in 365 days. Here are some highlights:

📘Created The Refugee Dictionary to mark the 70th Anniversary of the UN Refugee Convention and show a refugee is never just a word but always a story (if you want to read it, you can borrow it from the British Library or visit

🖌 Started working with the amazing team at Valspar paints. Their mindblowing colour-matching technology is like magic, for adults. Adults with walls that need to be made beautiful.

🎹 Got music back to the childhood home of Mike and Paul McCartney, giving four incredible unsigned acts the chance to visit, write and perform at the (extra)ordinary house now cared for by our wonderful client, the National Trust

🌼 Hid Danish daisies (+ gift vouchers) all over Clapham for lucky passers-by to find, to announce the opening of the latest Ole & Steen store (one of our latest clients)

📦 Pitted Big Brother’s Brian vs Bother’s Big Brain, to show the revolutionary smart shopping service is better for people and planet. Shopping with a list is soooo 2001

❄️ Ran newspaper ads that doubled as wrapping paper, in return for a donation to wrap someone in kindness and warmth – for UK for UNCHR’s winter appeal

❤️ Supported #TeamRed for the Ruth Strauss Foundation. From record-breaking fundraising to rocking out with Ed Sheeran, it’s our absolute pleasure to work with a charity set up to help families facing one of life’s toughest tests, in memory of a truly wonderful woman

🧪 Inspired the next generation of tech innovators, with summer holidays science for Smart Energy GB

🌎 Positioned Onken Natural Set as the cook’s yogurt, with a supper club series fronted by the gorgeous Gok Wan. It let you travel the world from the comfort of your own dinner table

💩 Laughed and cheered when The Gut Stuff told us about their gutsy ad campaign ‘Great going in, even better coming out’ for their delicious fibre bars. Turned it up a notch with a story about anxiety around poo-ing at work that went global

🌳 Brought to life the National Trust’s inspired story revealing ‘Britain’s Lost Blossom’. Immersive art showed where orchards would once have stood

💥 Made more noise for #StampOutTheGap for Adult CP Hub, with a Paralympians x Second Class Citizens edition that helped get new recommendations on health care parity for adults with CP

We’ve definitely missed someone or something. Not least, the SHOOKERS and supporters who made all these things happen (see below). And of course, a HUGE THANK YOU to the clients who have entrusted their brands to us.