Exercise is all "90 minutes three times a week or it's not worth it". We know tiny is better when starting a new habit. Introducing: Three Minute Hero, the action plan that only asks you to do three minutes of workout and says you're an absolute hero for it. When you're ready, double up and keep doubling up as you get stronger. Winner. Forward-thinking sports brands - we're here to take your money.

A parody Christmas chocolate for a not-new problem: poverty. From the Toffee Last Penny to the Debt Triangle, it’s a reminder of an unpalatable festive season. Shelter, St Mungo’s, Trussell Trust (etc), we’d happily make this idea for you for free. If Nestle wants to get on board, we’re all ears.

Handset makers, this is for you. Every year, over a hundred people in the UK drown. Over half didn’t expect to be in the water in the first place. Let’s help tackle this tragedy by teaming up on an app that combines GPS and a water sensor, sending an emergency alert when somebody falls in to a body of water.