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The @dryjanuary countdown is on and @AlcoholChangeUK wants to hear your stories about taking a break from alcohol:

👉 Motivations + benefits
🚧 Challenges + how you overcame them
💫 Your views + experiences of drinking cultures / attitudes

HMU!

#DryJanuarychallenge

Edelman, Ketchum and The Academy – who won big at the PRCA UK Awards https://buff.ly/I87aTIP @TheAcademy_PR @FleishmanUK @PRCA_HQ @GabbyRoslin @MastercardUKbiz @Third_City @BritishInsurers @Icelandair @WelcomeToShook @WIPRUK #pr #comms

‘Matcha the Day’ approach just didn’t land with their audience… Gemma chatting to @prweekuknews about Halo

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Original photo credit: Kiana Bosman