Valentine’s Day pricing makes it expensive for teens to celebrate Feb 14th with their other half.

Why doesn't a chain introduce an U18's Valentine's Set Menu, so young lovebirds can take their partner out for a pocket money price?

Pizza, pasta, sushi, we're looking at you. Get February ready!

In an increasingly cashless society, the poor Tooth Fairy sometimes finds themselves without shiny coins, potentially disappointing kids.

How about: Tooth FQRy. A special tooth pillow with a QR code to pay into the kid’s bank account/ top-up card. No more disappointed kids! Possible hook: 28 February aka Tooth Fairy Day.

50% of women have an imbalance in their vaginal microbiome (VMB) but it’s not something we know or talk about. Introducing: Lady Garden, bouquets for your bush. A pop-up vagina flora-ist, with bouquets inspired by the VMB, to help kickstart conversations and smash those foo-foo taboos. Give your vagina her flowers!

We always hear from the same million/ billionaire businesspeople in the media. But what about SME bosses? We’ll find SME bosses with names the same or similar to famous business bosses and get them to join a podcast to give time-strapped entrepreneurs 360 seconds of wisdom. Possible hook: 27 June, SMEs Day.

Around 4,000 Londoners die a year because of air pollution. As we type, Leicester Square has reached a high level of air pollution, higher than WHO’s maximum limit for 24 hours. Leicester Square and other tourist areas of London are known for artists who will draw your picture whilst you wait.

Let’s set-up a free portrait artist, who will draw pictures of people. The twist: they will use charcoal, formed from air pollution to draw the pictures, drawing attention to the need for action on air pollution. The people sitting first for their portraits will be some of the people most impacted by Central London’s air pollution, acting as media case studies. Possible hook: 7 September, Air Pollution Day.

UK football fans are infuriated that they can’t watch 3pm Premier League games on TV, when they’re aired in other countries. But an embassy is classed as 'foreign soil'. This means, in theory, that only the laws of the embassy's country apply within the building.

A brand could team up with an embassy to air 3pm football for fans. Embas-see your team at 3pm. Why not kick it off on the first day of the new season in August?

Caring for a new baby is… a lot. You can read all the books and join all the forums, but in reality when they’re screaming at 3am, you’re on your own. Expert midwives are out of the reach of most people but they say they can identify whether a cry is hungry, tired, in pain, nappy change needed etc.

Working with expert midwives, we'll train an AI to recognise babies’ cries, creating an app for new parents that’s like Shazam for answering ‘What does this baby want?’. Possible hook: 26 September, the date most UK babies are born.

Two-thirds (64%) of people caring for parents are in work. 61% of those who will have to care for parents in the future believe they will struggle to manage financially. Why do we have childcare vouchers but not parentcare vouchers?

We’ll lobby the government to introduce a similar scheme for working people caring for older parents. Possible hook: 1 October, UN Day of Older Persons.

The clocks change just before Halloween, meaning nights are darker when kids go out trick or treating. Road accidents are at their highest in autumn too – 23% higher than in Summer. The combination of dark nights and dark-coloured costumes puts them in danger.

Let's make Hallow-SEEN Costumes, designed with road safety in mind. Think: skeleton outfits whose bones are reflector strips, glow in the dark witches’ brooms, pumpkin costumes covered in microlite. Together, drawing attention to danger and making a real change. Hook: Halloween (obvs).

A good night’s sleep impacts your IQ, mental health, physical wellbeing and more. Yet Barnardo’s data reveals 700,000 children share beds and 440,000 sleep on the floor. How are these kids meant to study, socialise, succeed if they don’t even have a suitable place to sleep?

Introducing No Bed-time Stories. A series of popular children’s stories where the beds central to the stories are missing e.g. Goldilocks finds NO beds to try, The Princess has to sleep on just a pea, Sleeping Beauty has to sleep on the floor for 100 years. We’ll show how the stories don’t work as well without the beds. Just like in Britain, where approx. one kid in every classroom has to try to work without a good night’s sleep. Possible hook: 20 November, UN Day of the Child.

Exercise is all "90 minutes three times a week or it's not worth it". We know tiny is better when starting a new habit. Introducing: Three Minute Hero, the action plan that only asks you to do three minutes of workout and says you're an absolute hero for it. When you're ready, double up and keep doubling up as you get stronger. Winner. Forward-thinking sports brands - we're here to take your money.

Handset makers, this is for you. Every year, over a hundred people in the UK drown. Over half didn’t expect to be in the water in the first place. Let’s help tackle this tragedy by teaming up on an app that combines GPS and a water sensor, sending an emergency alert when somebody falls in to a body of water.

Pedigree, Purina, Pets at Home? How about School Picture Day for Doggy Day Cares - where your fur babies have a school photo individually/ with their class and the money goes to a charity like Battersea or StreetVet? Hit us yap!

Lots of social chat about dogs owners having to pay a 'cheese tax' (that's when their dog stands with big, well puppy dog, eyes as they grate / slice cheese. Why doesn't Cathedral City step up and make cheese tax packs (normal pack plus a little extra) for the nation's 13mn pets with owners?