Exercise is all "90 minutes three times a week or it's not worth it". We know tiny is better when starting a new habit. Introducing: Three Minute Hero, the action plan that only asks you to do three minutes of workout and says you're an absolute hero for it. When you're ready, double up and keep doubling up as you get stronger. Winner. Forward-thinking sports brands - we're here to take your money.

Handset makers, this is for you. Every year, over a hundred people in the UK drown. Over half didn’t expect to be in the water in the first place. Let’s help tackle this tragedy by teaming up on an app that combines GPS and a water sensor, sending an emergency alert when somebody falls in to a body of water.

Kids out trick or treating are not easy to spot in the October dark. Halfords, how about creating a range of Halloween costumes with reflectors built in, so kids are safe when crossing roads?

Pampers, Huggies, Bugaboo...how about BAIBY, the AI powered app for new parents to record their baby's feeds, wet nappies, sleeps, cries etc. It will suggest how to optimise their routine, predict why they might be crying and flag any possible medical concerns.

Bupa, Saga, Stannah who wants to partner with us to change the law and lives?

Parents can get tax-free childcare vouchers which means they pay for childcare from pre-tax salary, getting more for their money. In an ageing society where many people need to care for their parents, why can't [grown-up] children get tax-free parentcare vouchers for parents who might need a carer to drop-in etc?

Pedigree, Purina, Pets at Home? How about School Picture Day for Doggy Day Cares - where your fur babies have a school photo individually/ with their class and the money goes to a charity like Battersea or StreetVet? Hit us yap!

Lots of social chat about dogs owners having to pay a 'cheese tax' (that's when their dog stands with big, well puppy dog, eyes as they grate / slice cheese. Why doesn't Cathedral City step up and make cheese tax packs (normal pack plus a little extra) for the nation's 13mn pets with owners?

Nothing worse than when the Tooth Fairy has run out of shiny coins (or is it notes now?). Never let your kid wake up disappointed again, with a QR code pillowcase that lets the Tooth Fairy tap to pay for the tooth.