Insight: 6 women are diagnosed with breast cancer every hour in the UK.

Idea: The BOOB Box. A special half dozen box of doughnuts, decorated with different signs of breast cancer, the aim is to get women to take an hour during Breast Cancer Awareness month to chat checks, signs and symptoms with their pals over a doughnut and a cuppa. Krispy Kreme, Asda, M&S, this one’s for you.

Insight: 50% of renters live in a flatshare, meaning room for guests staying over is at a premium.
Idea: The Mate-tress is a mattress with a built-in partition, so if you’re having someone stay over but don’t have much room, you can each have your own space when sharing a bed. A top solution for top and tailing!

Insight: There’s a whole Reddit thread on mint toothpaste being too ‘energising’ at night.
Idea: Day n Night toothpaste, a toothpaste of two halves. One side of the tube is a minty, morning flavour, the other end (also with a nozzle) is a sopheric substance (lavender, camomile, Horlicks?) ‘guaranteed’ to help you drift on into sweet dreams…

Insight: The algorithm has killed spontaneity, with more people no longer taking advantage of last-minute ideas.
Idea: Something for the Weekend, a vending machine offering ready-packed overnight bags for a variety of weekends away. Toothbrush, shower gel, clothes, tickets and city guide all included.

Insight: 3.6mn people – or around 1 in 20 - a year in the UK do not get access to the legal help they need.
Idea: Create 360 miniature Lady INjustice statues and display them as an installation outside the Royal Courts of Justice, each one representing 10,000 people failed by the justice system.

Insight: What makes English Breakfast tea English?

Idea: Make a modern English Breakfast Tea blend that celebrates the brilliant blend of nationalities in the UK, with tea ingredients that represent a whole range of different nations and celebrate the power of diversi-tea.

Insight: You can drive a car at 17 - after passing not one but TWO tests - but to get financial credit at 18, all you have to do is sign on the dotted line.

Idea: Develop a Credit Theory Test to help young people be credit literate before they turn 18. Hopefully helping more people avoid getting into debt and financial difficulty by ensuring they understand interest rates/ APR and 0% transfers. Longer-term lobbying for the Credit Theory Test to become part of the education curriculum.

Insight: People are overwhelmed by choice. From what country to visit on holiday to what to do when you get there. Researching everything can turn into a full-time job. What we crave isn’t more information - it’s liberation from it.

Idea: What if AI could help? Offer talent the chance to travel around the world in AIghty days, using AI as their in-pocket travel agent and guide, making all the decisions. The only task - do it in eighty days and document as they go.

Insight: We all remember the teachers who made subjects feel human. In a world of screens, students are seeking deeper, more interactive ways to learn.

Idea: Let’s talk directly to the people who shaped history, and turn study into conversation, with AI. Partner with respected institutions and launch an event where students can submit their burning questions. The panel? The legendary dead historical figures that students are studying. Think Shakespeare, Alan Turing, Barbara Hepworth - the list goes on.

Insight: Come January, everyone’s talking about how to lose weight. In fact, it’s more searched than constipation, diarrhoea or IBS…

Idea: Subvert the New Year diet trend, with the world’s first gym class designed to grow your gut. Back it with research about how many NY’s Resolutions are about how we look, not how we feel and why growing your microbiome is the real secret to looking and feeling good - inside and out.